📚 معلومات الصفحة
الكتاب: كتاب إدارة الفعاليات - الصف 12 - الفصل 1 | المادة: إدارة الفعاليات | المرحلة: الصف 12 | الفصل الدراسي: 1
الدولة: المملكة العربية السعودية | المنهج: المنهج السعودي - وزارة التعليم
📋 المحتوى المنظم
📖 محتوى تعليمي مفصّل
نوع: METADATA
NATIONAL GEOGRAPHIC LEARNING
نوع: METADATA
National Geographic Learning,
a Cengage Company
نوع: METADATA
Event Management
نوع: METADATA
Program Director: Sharon Jervis
Senior Program Manager: Claire Merchant
Ministry Program Manager: Anna Missa
Lead Project Manager: Jemma Hillyer
Business Administration Pathways Series Editor:
Felix Rowe
Project Manager: Gordon Weetman
Development Editor: Stefan Wytwyckyj
Editor: Shazia Fardous
Head of Design and Production: Celia Jones
Production Manager: Nick Lowe
Designer: Jonathan Bargus
Saudi Arabian Review Team: Dr. Mahmoud Fallatah,
Dr. Emad Monshi, Ms. Afnan Hayat
نوع: METADATA
The publisher has made every effort to trace
and contact copyright holders before publication.
If any have been inadvertently overlooked, the
publisher will be pleased to rectify any errors or
omissions at the earliest opportunity.
نوع: METADATA
© 2023 Cengage Learning, Inc.
ALL RIGHTS RESERVED. No part of this work covered by the copyright
herein may be reproduced or distributed in any form or by any means,
except as permitted by U.S. copyright law, without the prior written
permission of the copyright owner.
"National Geographic", "National Geographic Society" and the Yellow Border
Design are registered trademarks of the National Geographic Society
® Marcas Registradas
نوع: METADATA
For permission to use material from this text or product,
submit all requests online at cengage.com/permissions
Further permissions questions can be emailed to
permissionrequest@cengage.com
نوع: METADATA
Student Edition:
ISBN:978-603-514-022-5
نوع: METADATA
National Geographic Learning
Cheriton House, North Way,
Andover, Hampshire, SP10 5BE
United Kingdom
نوع: NON_EDUCATIONAL
Locate your local office at international.cengage.com/region
Visit National Geographic Learning online at ELTNG.com
Visit our corporate website at www.cengage.com
نوع: METADATA
Credits:
نوع: METADATA
Cover Hyserb/Shutterstock; **16-17** Erphan Rahat/Shutterstock; **19** Zurijeta/Shutterstock; **21(t)** Panuwach/Shutterstock;
**21(1)** Panuwach/Shutterstock; **21(c)** Panuwach/Shutterstock; **21(r)** LuckyVector/
Shutterstock; **26** 2019, Anton Shone and Bryn Parry; **27** Cengage Learning; **32(t)** Cengage Learning; **32(2)**
Panuwach/Shutterstock; **32(3)** minizen/Shutterstock; **32(4)** davooda/Shutterstock; **32(5)** Panuwach/Shutterstock; **33(t)**
Panuwach/Shutterstock; **33(r)** Rvector/Shutterstock; **36** 2019, Anton Shone and Bryn Parry; **38** Sony Herdiana/Shutterstock; **39** Cengage Learning;
**42** Cengage Learning; **47** 2019, Anton Shone and Bryn Parry; **48** Cengage Learning; **52** 2019, Anton Shone and Bryn Parry; **53** Arabstock;
**54** Cengage Learning; **57** Cengage Learning; **59(br)** Maksym Drozd/Shutterstock; **60(t)** Peter Hermes Furian/Shutterstock; **66(r)** Westend61/
Shutterstock; **70-71** FAYEZ NURELDINE/AFP/Getty Images; **73** Talin MK/Shutterstock; **74** Cengage Learning; **75** Naparat Kanjanapasak / EyeEm/Getty Images; **78** REUTERS/
Alamy Stock Photo; **81** Cengage Learning; **86** Based on Bowdin et al., 2011; **87** Arabstock; **89** Cengage Learning; **90** Based on Bowdin et al., 2011; **96** Arabstock; **97** 2019, Anton Shone and Bryn Parry; **104** Cengage Learning; **105** FAYEZ NURELDINE/Staff/AFP/Getty Images; **107** Peter J Fox / Getty Images Europe/Getty Images; **111** Nesru Markmedia/
Shutterstock; **113** Cengage Learning; **122(1)** Manfred Thurig/Alamy; **122(r)** Arabstock; **126-127** RAW-films/Shutterstock;
**133** Katiekk/Shutterstock.com; **143** Naushad Kalivalappil/Alamy Stock Photo; **146** Cengage Learning; **153** Alexander Scheuber/Stringer/Getty Images; **154** Arabstock; **155** Bloomberg/Getty Images; **170(1)** Cristiano barni/Shutterstock; **170(r)** Avigator Fortuner/Shutterstock;
**174-175** Arabstock; **177** Hansmusa/Alamy Stock Photo; **179** Cengage Learning; **181** Cengage Learning; **189** Arabstock;
**190** Cengage Learning; **192** Cengage Learning; **194** Cengage Learning; **196** patpitchaya/Shutterstock; **197** Cengage Learning; **199** Cengage Learning; **205** Wright Studio/Shutterstock; **206** Cengage Learning; **207** Based on Nickson and Siddons, 1997, Managing projects, Oxford: Butterworth Heinemann, pp17–18; **208** JOHN MACDOUGALL/AFP/Getty Images; **211** Cengage Learning; **217** Cengage Learning; **219** Based on Johnson, G. and Scholes, K. 2002, Exploring Corporate Strategy, London: Prentice Hall (6 edn) pp. 74–75; **222-223** Arabstock;
**224** Based on Costa and Teare, 1996, Environmental Scanning: A tool for competitive advantage; **231** Cengage Learning; **232** FAYEZ NURELDINE/AFP/Getty Images; **233** FAYEZ NURELDINE/AFP/Getty Images; **236** Heiko Kueverling/Shutterstock; **237** Cengage Learning; **247(1)** FAYEZ NURELDINE/AFP/Getty Images; **252-253** Mostafa Talaat/Shutterstock; **257** Cengage Learning; **258** grey and/Shutterstock; **262** Cengage Learning; **267(m)** Arabstock; **267(r)** Arabstock; **267-268** Cengage Learning; **272(1)** davooda/Shutterstock;
**272(2)** minizen/Shutterstock; **272(m)** Colorone/Shutterstock; **272(r)** korom/Shutterstock; **276(t)** matsabe/Shutterstock;
**276(tr)** linear_design/Shutterstock; **276(br)** linear_design/Shutterstock; **278** linear_design/Shutterstock;
**281** Cengage Learning; **288** FELIX DE JUAN/Shutterstock; **289** Cengage Learning; **290** Arabstock; **292** XPB Images Llc/Alamy Europe/Getty Images; **295** Cengage Learning; **297** FAYEZ NURELDINE/AFP/Getty Images; **304(1)** AMER HILABI/AFP/Getty Images;
**304(r)** AMER HILABI/AFP/Getty Images; **310-311** Arabstock; **317** Arabstock; **320** Arabstock; **321** Cengage Learning; **329** Cengage Learning; **333** Cengage Learning; **334** Peter Gudella/
Shutterstock; **346** Vladimir Vinogradov/Shutterstock; **350** Arabstock; **359(1)** alsanger abdullah H/Shutterstock; **359(r)** alsanger abdullah H/Shutterstock; **364-365** Arabstock; **367(t)** dragan/Shutterstock; **367(b)** dragan/Shutterstock; **370** Arabstock; **379** dpacture alliance/Alamy Stock Photo; **381** GIUSEPPE CACACE/AFP/Getty Images; **383** Hansmusa/Alamy Stock Photo; **383** D-Krab/Shutterstock;
**393(t)** Iriejah/Shutterstock; **397(1)** Dmitry/Shutterstock; **397(2)** isnstudio/Shutterstock; **398(2)** aiconsmith/
Shutterstock; **398(3)** Cengage Learning; **398(4)** BackWood/Shutterstock; **398(5)** Venomous Vector/Shutterstock;
**407(1)** Pr_images/Alamy Stock Photo; **412-413** FAYEZ NURELDINE/AFP/Getty Images; **415** FAYEZ NURELDINE/AFP/Getty Images; **419** Cengage Learning; **424** Cengage Learning; **428** FAYEZ NURELDINE/AFP/Getty Images; **432** ANDRANIK HAKOBYAN/Shutterstock; **433** Cengage Learning; **434(1)** Cengage Learning; **434(2)** Cengage Learning; **436** Cengage Learning; **438** Associated Press/Alamy Stock Photo; **441** Cengage Learning; **442** Based on various job adverts; **443** Cengage Learning; **444** Monster Learning; **448** Arabstock; **449** Arabstock; **453** Rabi Karim Photography/Getty Images; **458** Ecazstasy/Shutterstock; **459** FAYEZ NURELDINE/AFP/Getty Images; **466** The Asahi Shimbun/The Asahi Shimbun/Getty Images; **470(1)** Arabstock; **475(r)** Arabstock
نوع: METADATA
وزارة التعليم
Ministry of Education
2025 - 1447
📄 النص الكامل للصفحة
NATIONAL GEOGRAPHIC LEARNING
National Geographic Learning,
a Cengage Company
Event Management
Program Director: Sharon Jervis
Senior Program Manager: Claire Merchant
Ministry Program Manager: Anna Missa
Lead Project Manager: Jemma Hillyer
Business Administration Pathways Series Editor:
Felix Rowe
Project Manager: Gordon Weetman
Development Editor: Stefan Wytwyckyj
Editor: Shazia Fardous
Head of Design and Production: Celia Jones
Production Manager: Nick Lowe
Designer: Jonathan Bargus
Saudi Arabian Review Team: Dr. Mahmoud Fallatah,
Dr. Emad Monshi, Ms. Afnan Hayat
The publisher has made every effort to trace
and contact copyright holders before publication.
If any have been inadvertently overlooked, the
publisher will be pleased to rectify any errors or
omissions at the earliest opportunity.
© 2023 Cengage Learning, Inc.
ALL RIGHTS RESERVED. No part of this work covered by the copyright
herein may be reproduced or distributed in any form or by any means,
except as permitted by U.S. copyright law, without the prior written
permission of the copyright owner.
"National Geographic", "National Geographic Society" and the Yellow Border
Design are registered trademarks of the National Geographic Society
® Marcas Registradas
For permission to use material from this text or product,
submit all requests online at cengage.com/permissions
Further permissions questions can be emailed to
permissionrequest@cengage.com
Student Edition:
ISBN:978-603-514-022-5
National Geographic Learning
Cheriton House, North Way,
Andover, Hampshire, SP10 5BE
United Kingdom
Locate your local office at international.cengage.com/region
Visit National Geographic Learning online at ELTNG.com
Visit our corporate website at www.cengage.com
Credits:
Cover Hyserb/Shutterstock; **16-17** Erphan Rahat/Shutterstock; **19** Zurijeta/Shutterstock; **21(t)** Panuwach/Shutterstock;
**21(1)** Panuwach/Shutterstock; **21(c)** Panuwach/Shutterstock; **21(r)** LuckyVector/
Shutterstock; **26** 2019, Anton Shone and Bryn Parry; **27** Cengage Learning; **32(t)** Cengage Learning; **32(2)**
Panuwach/Shutterstock; **32(3)** minizen/Shutterstock; **32(4)** davooda/Shutterstock; **32(5)** Panuwach/Shutterstock; **33(t)**
Panuwach/Shutterstock; **33(r)** Rvector/Shutterstock; **36** 2019, Anton Shone and Bryn Parry; **38** Sony Herdiana/Shutterstock; **39** Cengage Learning;
**42** Cengage Learning; **47** 2019, Anton Shone and Bryn Parry; **48** Cengage Learning; **52** 2019, Anton Shone and Bryn Parry; **53** Arabstock;
**54** Cengage Learning; **57** Cengage Learning; **59(br)** Maksym Drozd/Shutterstock; **60(t)** Peter Hermes Furian/Shutterstock; **66(r)** Westend61/
Shutterstock; **70-71** FAYEZ NURELDINE/AFP/Getty Images; **73** Talin MK/Shutterstock; **74** Cengage Learning; **75** Naparat Kanjanapasak / EyeEm/Getty Images; **78** REUTERS/
Alamy Stock Photo; **81** Cengage Learning; **86** Based on Bowdin et al., 2011; **87** Arabstock; **89** Cengage Learning; **90** Based on Bowdin et al., 2011; **96** Arabstock; **97** 2019, Anton Shone and Bryn Parry; **104** Cengage Learning; **105** FAYEZ NURELDINE/Staff/AFP/Getty Images; **107** Peter J Fox / Getty Images Europe/Getty Images; **111** Nesru Markmedia/
Shutterstock; **113** Cengage Learning; **122(1)** Manfred Thurig/Alamy; **122(r)** Arabstock; **126-127** RAW-films/Shutterstock;
**133** Katiekk/Shutterstock.com; **143** Naushad Kalivalappil/Alamy Stock Photo; **146** Cengage Learning; **153** Alexander Scheuber/Stringer/Getty Images; **154** Arabstock; **155** Bloomberg/Getty Images; **170(1)** Cristiano barni/Shutterstock; **170(r)** Avigator Fortuner/Shutterstock;
**174-175** Arabstock; **177** Hansmusa/Alamy Stock Photo; **179** Cengage Learning; **181** Cengage Learning; **189** Arabstock;
**190** Cengage Learning; **192** Cengage Learning; **194** Cengage Learning; **196** patpitchaya/Shutterstock; **197** Cengage Learning; **199** Cengage Learning; **205** Wright Studio/Shutterstock; **206** Cengage Learning; **207** Based on Nickson and Siddons, 1997, Managing projects, Oxford: Butterworth Heinemann, pp17–18; **208** JOHN MACDOUGALL/AFP/Getty Images; **211** Cengage Learning; **217** Cengage Learning; **219** Based on Johnson, G. and Scholes, K. 2002, Exploring Corporate Strategy, London: Prentice Hall (6 edn) pp. 74–75; **222-223** Arabstock;
**224** Based on Costa and Teare, 1996, Environmental Scanning: A tool for competitive advantage; **231** Cengage Learning; **232** FAYEZ NURELDINE/AFP/Getty Images; **233** FAYEZ NURELDINE/AFP/Getty Images; **236** Heiko Kueverling/Shutterstock; **237** Cengage Learning; **247(1)** FAYEZ NURELDINE/AFP/Getty Images; **252-253** Mostafa Talaat/Shutterstock; **257** Cengage Learning; **258** grey and/Shutterstock; **262** Cengage Learning; **267(m)** Arabstock; **267(r)** Arabstock; **267-268** Cengage Learning; **272(1)** davooda/Shutterstock;
**272(2)** minizen/Shutterstock; **272(m)** Colorone/Shutterstock; **272(r)** korom/Shutterstock; **276(t)** matsabe/Shutterstock;
**276(tr)** linear_design/Shutterstock; **276(br)** linear_design/Shutterstock; **278** linear_design/Shutterstock;
**281** Cengage Learning; **288** FELIX DE JUAN/Shutterstock; **289** Cengage Learning; **290** Arabstock; **292** XPB Images Llc/Alamy Europe/Getty Images; **295** Cengage Learning; **297** FAYEZ NURELDINE/AFP/Getty Images; **304(1)** AMER HILABI/AFP/Getty Images;
**304(r)** AMER HILABI/AFP/Getty Images; **310-311** Arabstock; **317** Arabstock; **320** Arabstock; **321** Cengage Learning; **329** Cengage Learning; **333** Cengage Learning; **334** Peter Gudella/
Shutterstock; **346** Vladimir Vinogradov/Shutterstock; **350** Arabstock; **359(1)** alsanger abdullah H/Shutterstock; **359(r)** alsanger abdullah H/Shutterstock; **364-365** Arabstock; **367(t)** dragan/Shutterstock; **367(b)** dragan/Shutterstock; **370** Arabstock; **379** dpacture alliance/Alamy Stock Photo; **381** GIUSEPPE CACACE/AFP/Getty Images; **383** Hansmusa/Alamy Stock Photo; **383** D-Krab/Shutterstock;
**393(t)** Iriejah/Shutterstock; **397(1)** Dmitry/Shutterstock; **397(2)** isnstudio/Shutterstock; **398(2)** aiconsmith/
Shutterstock; **398(3)** Cengage Learning; **398(4)** BackWood/Shutterstock; **398(5)** Venomous Vector/Shutterstock;
**407(1)** Pr_images/Alamy Stock Photo; **412-413** FAYEZ NURELDINE/AFP/Getty Images; **415** FAYEZ NURELDINE/AFP/Getty Images; **419** Cengage Learning; **424** Cengage Learning; **428** FAYEZ NURELDINE/AFP/Getty Images; **432** ANDRANIK HAKOBYAN/Shutterstock; **433** Cengage Learning; **434(1)** Cengage Learning; **434(2)** Cengage Learning; **436** Cengage Learning; **438** Associated Press/Alamy Stock Photo; **441** Cengage Learning; **442** Based on various job adverts; **443** Cengage Learning; **444** Monster Learning; **448** Arabstock; **449** Arabstock; **453** Rabi Karim Photography/Getty Images; **458** Ecazstasy/Shutterstock; **459** FAYEZ NURELDINE/AFP/Getty Images; **466** The Asahi Shimbun/The Asahi Shimbun/Getty Images; **470(1)** Arabstock; **475(r)** Arabstock
وزارة التعليم
Ministry of Education
2025 - 1447