Marketing Campaign Planning - كتاب تخطيط الحملات التسويقية - الصف 12 - الفصل 1 - المملكة العربية السعودية

National Geographic Learning

a Cengage Company

Marketing Campaign Planning

Program Director: Sharon Jervis Senior Program Manager: Claire Merchant Ministry Program Manager: Anna Missa Lead Project Manager: Jemma Hillyer Project Manager: Eve Thould Business Administration Pathways Series Editor: Felix Rowe Development Editor: Claire Hart Editors: Celia Bingham, Shazia Fardous Senior Production Manager: Sue Povey Designer: Jonathan Bargus Saudi Arabian Review Team: Dr. Mahmoud Fallatah, Dr. Hayam Alnakhli, Dr. Mohammed Alzanbagi

The publisher has made every effort to trace and contact copyright holders before publication. If any have been inadvertently overlooked, the publisher will be pleased to rectify any errors or omissions at the earliest opportunity.

Credits

16 Arnold O. A. Pinto/Shutterstock; 22 Arabsstock.com; 25 Slobodan Kunevski/Shutterstock; 30 Masha Ankuda/Shutterstock; 33 Arabsstock. com; 35 sorendls/Getty; 37 Avigator Fortuner/Shutterstock; 42 Tamlikho Tam/Shutterstock; 55 Georgian Bay Boudoir./Shutterstock; 66 Crystal Eye Studio/Shutterstock; 71 Rimma Bondarenko/Shutterstock; 73 JohnnyGreig/Getty; 79 ECLIPSE PRODUCTION/Shutterstock; 80 Arabsstock. com; 86 Sagittarius_13/Shutterstock; 90 Arabsstock.com; 94 Shy Al Britanni/arabianEye; 96 Ksenia Makarova/Shutterstock; 103 Arabsstock.com; 105 Patrick Eckersley/arabianEye; 108 Arabsstock.com; 112 Arabsstock.com; 117 Sebastian Douda/Shutterstock; 126 Ziad Angri / EyeEm/Getty; 129 DigitalGenetics/Shutterstock; 132 stockcreations/Shutterstock; 137 Dean Drobot/Shutterstock; 139 Leo Morgan/Shutterstock; 141 Sony Gecko Studio/Shutterstock; 151 Arabsstock.com; 154 Arabsstock.com; 164 Anna Efetova/ Getty; 191 Arabsstock.com; 194 Kathrin Ziegler/Getty; 198 Arabsstock.com; 200 Arabsstock.com; Shutterstock; 210 haveeseen/Shutterstock; 211 Arabsstock.com; 224 KARIM SAHIB/Getty; 231 Arabsstock.com; 233 SaudiArabiaPhotography/ Shutterstock; 235 Arabsstock.com; 237 Arabsstock.com; 241 Friemann/Alamy Stock Photo; 246 Lee Charlie/Shutterstock; 249 Tatiana Bralnina/ Shutterstock; 250 Hsn King / 500px.com/Getty; 259 Arabsstock.com; 260 allstars/Shutterstock; Associated Press/Alamy Stock Photo; 278 Tutatamamfilm/Shutterstock; 281 Matthias Ramharter/Shutterstock; 283 Dana Wendtlova/Shutterstock; 313 Arabsstock.com; 298 Tero Vesalainen/Shutterstock; 301 sirirak kaewgorn/Shutterstock; 304 Photo Book Pro/Shutterstock; 310 Friemann/Shutterstock; 312 The Stock SA; 313 lostbear/Shutterstock; 314 Arabsstock.com; 316 Niyazz/ Shutterstock; 330 TommL/Getty; 333 TY Lim/Shutterstock; 336 Arabsstock.com; 339 Arnold The Stock SA; 348 Nagy-Bagoly Arpad/Shutterstock; 352 Arabsstock.com; 356 zhu difeng/ com; 361 Hongqi Zhang / Alamy; 363 ako photography/Shutterstock; 368 Arabsstock.com; Shutterstock; 375 Bekir Vahit Telli/Shutterstock; 384 ITTIGallery/Shutterstock; 388 Arabsstock. .com; 398 Arabsstock.com; 399 DmytroPerov/Shutterstock; 407 Arabsstock.com; 409 Minerva Studio/Shutterstock; 411 YARUNIV Studio/ Shutterstock; 414 Arabsstock.com; 418 JohnnyGreig/iStock; 419 Tanagorn Theryphukio/ MoatÄssem/Shutterstock; 424 Viktor Kochetkov/Shutterstock; 426 The Stock SA

© 2023 Cengage Learning, Inc. ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner. "National Geographic", "National Geographic Society" and the Yellow Border Design are registered trademarks of the National Geographic Society ® Marcas Registradas

For permission to use material from this text or product, submit all requests online at cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com

Student Edition: ISBN: 978-603-514-025-3

National Geographic Learning Cheriton House, North Way, Andover, Hampshire, SP10 5BE United Kingdom

Locate your local office at international.cengage.com/ region

Visit National Geographic Learning online at ELTNGL.com Visit our corporate website at www.cengage.com

Ministry of Education 2025 - 1447

National Geographic Learning a Cengage Company --- SECTION: Marketing Campaign Planning --- Marketing Campaign Planning Program Director: Sharon Jervis Senior Program Manager: Claire Merchant Ministry Program Manager: Anna Missa Lead Project Manager: Jemma Hillyer Project Manager: Eve Thould Business Administration Pathways Series Editor: Felix Rowe Development Editor: Claire Hart Editors: Celia Bingham, Shazia Fardous Senior Production Manager: Sue Povey Designer: Jonathan Bargus Saudi Arabian Review Team: Dr. Mahmoud Fallatah, Dr. Hayam Alnakhli, Dr. Mohammed Alzanbagi The publisher has made every effort to trace and contact copyright holders before publication. If any have been inadvertently overlooked, the publisher will be pleased to rectify any errors or omissions at the earliest opportunity. --- SECTION: Credits --- Credits 16 Arnold O. A. Pinto/Shutterstock; 22 Arabsstock.com; 25 Slobodan Kunevski/Shutterstock; 30 Masha Ankuda/Shutterstock; 33 Arabsstock. com; 35 sorendls/Getty; 37 Avigator Fortuner/Shutterstock; 42 Tamlikho Tam/Shutterstock; 55 Georgian Bay Boudoir./Shutterstock; 66 Crystal Eye Studio/Shutterstock; 71 Rimma Bondarenko/Shutterstock; 73 JohnnyGreig/Getty; 79 ECLIPSE PRODUCTION/Shutterstock; 80 Arabsstock. com; 86 Sagittarius_13/Shutterstock; 90 Arabsstock.com; 94 Shy Al Britanni/arabianEye; 96 Ksenia Makarova/Shutterstock; 103 Arabsstock.com; 105 Patrick Eckersley/arabianEye; 108 Arabsstock.com; 112 Arabsstock.com; 117 Sebastian Douda/Shutterstock; 126 Ziad Angri / EyeEm/Getty; 129 DigitalGenetics/Shutterstock; 132 stockcreations/Shutterstock; 137 Dean Drobot/Shutterstock; 139 Leo Morgan/Shutterstock; 141 Sony Gecko Studio/Shutterstock; 151 Arabsstock.com; 154 Arabsstock.com; 164 Anna Efetova/ Getty; 191 Arabsstock.com; 194 Kathrin Ziegler/Getty; 198 Arabsstock.com; 200 Arabsstock.com; Shutterstock; 210 haveeseen/Shutterstock; 211 Arabsstock.com; 224 KARIM SAHIB/Getty; 231 Arabsstock.com; 233 SaudiArabiaPhotography/ Shutterstock; 235 Arabsstock.com; 237 Arabsstock.com; 241 Friemann/Alamy Stock Photo; 246 Lee Charlie/Shutterstock; 249 Tatiana Bralnina/ Shutterstock; 250 Hsn King / 500px.com/Getty; 259 Arabsstock.com; 260 allstars/Shutterstock; Associated Press/Alamy Stock Photo; 278 Tutatamamfilm/Shutterstock; 281 Matthias Ramharter/Shutterstock; 283 Dana Wendtlova/Shutterstock; 313 Arabsstock.com; 298 Tero Vesalainen/Shutterstock; 301 sirirak kaewgorn/Shutterstock; 304 Photo Book Pro/Shutterstock; 310 Friemann/Shutterstock; 312 The Stock SA; 313 lostbear/Shutterstock; 314 Arabsstock.com; 316 Niyazz/ Shutterstock; 330 TommL/Getty; 333 TY Lim/Shutterstock; 336 Arabsstock.com; 339 Arnold The Stock SA; 348 Nagy-Bagoly Arpad/Shutterstock; 352 Arabsstock.com; 356 zhu difeng/ com; 361 Hongqi Zhang / Alamy; 363 ako photography/Shutterstock; 368 Arabsstock.com; Shutterstock; 375 Bekir Vahit Telli/Shutterstock; 384 ITTIGallery/Shutterstock; 388 Arabsstock. .com; 398 Arabsstock.com; 399 DmytroPerov/Shutterstock; 407 Arabsstock.com; 409 Minerva Studio/Shutterstock; 411 YARUNIV Studio/ Shutterstock; 414 Arabsstock.com; 418 JohnnyGreig/iStock; 419 Tanagorn Theryphukio/ MoatÄssem/Shutterstock; 424 Viktor Kochetkov/Shutterstock; 426 The Stock SA © 2023 Cengage Learning, Inc. ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner. "National Geographic", "National Geographic Society" and the Yellow Border Design are registered trademarks of the National Geographic Society ® Marcas Registradas For permission to use material from this text or product, submit all requests online at cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com Student Edition: ISBN: 978-603-514-025-3 National Geographic Learning Cheriton House, North Way, Andover, Hampshire, SP10 5BE United Kingdom Locate your local office at international.cengage.com/ region Visit National Geographic Learning online at ELTNGL.com Visit our corporate website at www.cengage.com Ministry of Education 2025 - 1447